BrownMillerGroup Case Study: Forward Majority | Virginia
Background: BrownMiller Partner Peter Brown and Forward Majority Founder David Cohen shared the feeling that Trump’s election had its roots in core flaws in Democratic politics – gerrymandered districts, a nationally eroded bench in state legislatures, weak local parties, and an inability for Democratic research to trickle down to local races. In late-2016 they formed Forward Majority to bring a national focus to local races and take back state legislatures ahead of 2020 Congressional redistricting.
Strategy and Program: BrownMiller played an early role in setting up the organization – building out the organization’s website, communications platform, and fundraising database. As the organization picked up clout, Peter Brown helped Forward Majority’s board recruit top advisors heading into Virginia’s 2017 House of Delegate elections.
We’re proud to be a part of Virginia’s “Blue Wave” where Forward Majority’s targeted digital and mail helped elect 12 of 16 supported candidates. The Democratic gains at the local level were more than Virginia has seen in over 50 years.