BrownMillerGroup Case Study: Petition Signature Record | New York, NY


Background: When Eliot Spitzer called on BrownMillerGroup to handle the petitions needed to get him on the ballot for NYC Comptroller, there were three days to collect them. This means we had to, starting from absolute scratch, collect 3,000 signatures per day for a total of 9,000 signatures.

 Getting one of the 27,000 petition signatures.

Getting one of the 27,000 petition signatures.

 A piece of targeted mail.

A piece of targeted mail.

Strategy and Program: We jumped into action. We broke into teams within the firm - one to handle the legal side, one to handle operations and hiring, and one to handle the program itself. Using our roster of hundreds of canvassers, and our extensive contacts throughout the tri-state area, we were able to get on the streets in less than 4 hours. And at the end of the week, after 3 1/2 days of collecting, we turned in more than 27,000 signatures. We blew the top off the maximum estimate of how many we'd turn in. And then some. And it remains a New York State and City record -- that nobody has even come close to.

 The phone bank, done using the most advanced predictive dialer there is.

The phone bank, done using the most advanced predictive dialer there is.

 This mail piece was one of three versions, each of which was sent to micro-targeted universes with different headlines, dependent on the target.

This mail piece was one of three versions, each of which was sent to micro-targeted universes with different headlines, dependent on the target.

Result: We then moved on to do the mail and the field for the remainer of the campaign.