BrownMillerGroup Case Study: Bucks County Democrats | Bucks County, PA


Background: One of America’s 100 largest counties by population, Bucks County is home to 635,000 people and 379,000 registered voters spread across an area of over 600 square miles. While Democrats have a 12,000 person registration advantage, depressed Democratic turnout in odd year elections has presented a consistent roadblock to success in county and municipal elections. We have worked with Bucks Democrats for three cycles, perfecting  a direct voter contact program targeted at Democrats that vote in Federal Elections with a history of staying home in odd-year elections. 

 Shooting for the digital campaign.

Shooting for the digital campaign.

 The entire BrownMiller crew at the end of the most successful cycles in Bucks since the Reagan administration.

The entire BrownMiller crew at the end of the most successful cycles in Bucks since the Reagan administration.

Strategy and Execution: In 2017, we embedded field organizers with 4-6 local candidates in turf regions throughout Bucks County to coordinate an extensive volunteer program. For GOTV, we implemented a paid canvass program to compliment the onslaught of volunteers that our organizers had worked to build with local candidates from the top to the bottom of the ballot. Together these two program components completed 3 to 4 passes at targeted households over the final four days and knocked an additional 130,000 doors. 

 Launching a volunteer canvass.

Launching a volunteer canvass.

 Strategy session, BrownMiller style.

Strategy session, BrownMiller style.

Result: Record off year turnout of 32.64%. Democratic victories across Bucks County. Four of five countywide offices won for the first time since 1983. Majorities on three of four targeted township supervisor boards. 52 local election victories including 28 pickups.