BrownMillerGroup specializes in four distinct yet related strategy and communications tactics:

Strategy  |  Direct Mail  |  Grassroots and field  |  Telephone Strategies


Campaign Strategy

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Beginning to end, we'll manage your campaign, seamlessly integrating each aspect for maximum efficacy.

A winning campaign requires strong messaging, sharp targeting, and a savvy field plan. Our team has the tools and know-how to create a roadmap to victory combining political and labor outreach, press strategy, and direct voter contact. 

Staff and Budget

The budget is the campaign’s guiding document: it defines the resources available and the tactics you'll use. With decades of campaign experience under our belts, we know what works best.

Message Development and Communications

Campaigns live and die by their message. We work with you to craft the right message and get it to the right people. We will manage your press outreach, mail program, and door-to-door contact to ensure your message is sent and received properly.

Making it all work

Running a campaign is complex, with many moving parts. We leave nothing to chance and do not leave room for surprises. We take a businesslike approach to your campaign to make it lean, efficient, and powerful.


Direct Mail

Our mail captures people's attention. We tell your story, and ensure the reader wants to read it. We compel people to interact and engage.

Analytics

We model your data using turnout trends, polling, and relevant data points. Then we target your universe, figuring out who needs to hear which message.

Mail Plan

We'll create your mail plan, deciding on the story to tell and the best way to tell it. We make sure each piece builds on and strengthens your relationship with voters and feeds into the overall narrative of the campaign.

Design and Production

Our in-house design team designs some of the most eye-catching mail in the country. We maintain relationships with printers and mail-houses across the country to get you the best mail at the best price. Check out some of our past work here.

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Telephone Strategy

Our telephone programs incorporate sophisticated targeting, cutting-edge technology, and time-tested technique to implement a state-of-the-art teleservices program. 

Live Phones

Live calls are a great way to quickly grow or trim a universe, and serve as a corollary data point in taking the temperature of the electorate. These calls are an excellent way to free up volunteers on Election Day.

Predictive Dialers

A cost effective way to boost the power of volunteers to connect one-on-one with voters. Predictive dialers maximize volunteer phone time by avoiding wrong numbers and busy signals.

Automated Phones

An inexpensive way to quickly communicate a simple idea. We offer different types of robocall programs, including recorded message, recorded interactive, and link-back. Each component is carefully integrated into your campaign to maximize the effectiveness of the program.


Grassroots and Field

Door-to-door contact is the most personal way to convey your message. 

BrownMillerGroup does some of the finest field work in the country, utilizing targeted door-knocks and well-trained canvassers. Our grassroots work can help mobilize voters to take action, go to the polls, or express their opinion. Either volunteer or paid programs, we implement field strategies designed to reach the largest number of people with the highest quality contact.

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