BrownMillerGroup has worked on campaigns big and small, urban and rural, local and federal. Take a look at the work we've done with these clients:

Bucks County, Pennsylvania

Anti-Fracking Coalition

Michael Hancock for Denver Mayor

Eliot Spitzer for Comptroller

Obama for America


Bucks County, PA

BACKGROUND AND TASK

One of America’s 100 largest counties by population, Bucks County is home to 635,000 people and 379,000 registered voters spread across an area of over 600 square miles. While Democrats have a 12,000 person registration advantage, depressed Democratic turnout in odd year elections has presented a consistent roadblock to success in county and municipal elections.

STRATEGY AND EXECUTION

BMG Project Manager Tyler Aldrich deployed a direct voter contact program targeted at Federal Election voting Democrats with a history of staying home in odd year County and Municipal Elections. He focused in 19 Lower Bucks County Municipalities containing the largest concentrations of Democratic voters.

BMG Field Organizers were tasked with interacting and engaging with a much smaller portion of the electorate than they would typically be assigned on a major campaign. The program produced more than 200,000 door and phone attempts resulting in over 60,000 voter contacts.

At the GOTV phase, a paid canvass program was layered in to compliment the coordinated volunteer program that our organizers had worked to build with local candidates from the top to the bottom of the ballot. Together these two program components were able to achieve 3-4 passes at targeted households over the final four days.

RESULT

Democratic Turnout Countywide increased 3.7 points, a 15% gain over the last comparable election in 2011. Within the program municipalities, Commissioner Candidates Diane Marseglia and Brian Galloway combined for 8000 more votes than the 2011 County Commissioner slate representing a 4.2 point gain in Democratic performance. Local candidates swept school board races and picked up seats on Township Supervisor Boards for the first time in several election cycles.


Anti-Fracking Action

BACKGROUND AND TASK

The marcellus shale covers a significant portion of up-state New York, and under it lies a vast amount of natural gas. The petroleum companies put an all-out onslaught of lobbying to encourage Governor Cuomo to allow them to frack the shale. To stop this from happening, to save our water, we needed to get the electorate in a place that would encourage Cuomo to ban fracking.

STRATEGY AND EXECUTION

We worked with a coalition of activists and environmental groups across the state in a grassroots lobbying effort to encourage both the governor and the state legislature not to allow this to happen. We worked with coalition partners to gather steam, holding days of action, Albany lobbying days, and NYC grasstops meetings to make this the case.

RESULT

Governor Cuomo announced in 2014 that he would use his executive powers to make New York State the first in the country with a statewide ban on fracking.


Michael Hancock for Mayor

BACKGROUND AND TASK

Denver City Councilman Michael Hancock had a lifelong dream of becoming the Mayor of Denver. When the time came, he faced two well-known and well-funded opponents. The results of the initial Primary saw Michael coming in 2nd, triggering a runoff election against Chris Romer, the son of the former Colorado governor who had, at the time, more than $500,000 in the bank.

TASK STRATEGY AND EXECUTION

That's when BrownMillerGroup was called in. Our assignment was two-fold. First, fine-tune the targeting, and decide where the campaign’s resources would be best placed. Having micro-targeted the race, our second task was to write and implement the mail plan, blocking our opponent’s attacks and reframing the debate.

RESULT

The Hancock mail program successfully turned out his base, and persuaded undecided voters in the month between the primary and the runoff. The micro-targeting in the field allowed for efficient narrative propagation. Despite being outspent by $300,000, Mayor Hancock won by more than 15 points. We continue to work with Mayor Hancock’s campaign; in 2015 we did all of the campaign’s direct mail. 


Eliot Spitzer Comptoller

BACKGROUND AND TASK

On Sunday, July 7th, 2013, Eliot Spitzer announced to the New York Times that he was re-entering politics and running for New York City Comptroller. To gain access to the ballot in NYC, you have gather petitions from registered voters in all five boroughs. 3,500 signatures were required — and they had to be turned in on Thursday, July 11th. Everyone said that it could not be done.

STRATEGY AND EXECUTION

Upon receiving the call, we sprung into action. From the outset, we knew it was a huge challenge, so we left nothing to chance. We leveraged the deep relationships we have across the city and assembled a team. We printed petitions and got the office ready. Then we pulled the trigger and the team hit the streets.

RESULT

We gathered 27,000 signatures in 3 days. It was a record in New York City, and indeed the country, one that is not likely to be beaten. We went on to do the field program and direct mail for the $14M campaign.


Obama for President 2008

BACKGROUND AND TASK

Then-Senator Barack Obama faced an uphill climb to maximize limited resources to win the Democratic Presidential primary against a better funded and more well known Hillary Clinton. Partner Chris Miller was one of the first people hired on the campaign as the Midwest Field Director.

STRATEGY AND EXECUTION

He proposed that the campaign make an early investment in on-the-ground organizing in the 16 February 5 primary states then, while other campaigns were still focused on Iowa and the January primaries. He presented what came to be known as the “February 5 Plan” to Campaign Manager David Plouffe in March of 2007.  He and the national field team built the foundation for this by executing organizing meetings and grassroots actions in those states throughout the spring. Chris managed the campaign’s “Walk for Change” on June 9, 2007:  a national day of canvass in which the campaign launched 100-person volunteer canvasses in 64 cities around the country, plus scores of canvasses built and run solely by volunteers guided by the Obama field team.

At the GOTV phase, a paid canvass program was layered in to compliment the coordinated volunteer program our organizers had worked to build with local candidates from the top to the bottom of the ballot. Together these two program components were able to achieve 3-4 passes at targeted households over the final four days.

RESULT

By September 2007 there were field staff on the ground in all February 5 states. The campaign went on to win wide victories in two-thirds of the 16 February 5 states. The result: a lead in the presidential primaries that proved to be insurmountable, and a national victory built on grassroots organizing.