BACKGROUND AND TASK
One of America’s 100 largest counties by population, Bucks County is home to 635,000 people and 379,000 registered voters spread across an area of over 600 square miles. While Democrats have a 12,000 person registration advantage, depressed Democratic turnout in odd year elections has presented a consistent roadblock to success in county and municipal elections.
STRATEGY AND EXECUTION
BMG Project Manager Tyler Aldrich deployed a direct voter contact program targeted at Federal Election voting Democrats with a history of staying home in odd year County and Municipal Elections. He focused in 19 Lower Bucks County Municipalities containing the largest concentrations of Democratic voters.
BMG Field Organizers were tasked with interacting and engaging with a much smaller portion of the electorate than they would typically be assigned on a major campaign. The program produced more than 200,000 door and phone attempts resulting in over 60,000 voter contacts.
At the GOTV phase, a paid canvass program was layered in to compliment the coordinated volunteer program that our organizers had worked to build with local candidates from the top to the bottom of the ballot. Together these two program components were able to achieve 3-4 passes at targeted households over the final four days.
Democratic Turnout Countywide increased 3.7 points, a 15% gain over the last comparable election in 2011. Within the program municipalities, Commissioner Candidates Diane Marseglia and Brian Galloway combined for 8000 more votes than the 2011 County Commissioner slate representing a 4.2 point gain in Democratic performance. Local candidates swept school board races and picked up seats on Township Supervisor Boards for the first time in several election cycles.